Multi platinum recording artist Gary Allan has earned a reputation for rowdy shows and walking a line dangerously close to the edge.  His signature brand of sultry swagger will kick into overdrive this weekend as his hit “Get Off On The Pain” becomes synonymous with the Professional Bull Riders (PBR) organization who have adopted the track as their theme song for the 2011 series broadcast. The nationally-televised Built Ford Tough Series season will open this weekend at Madison Square Garden. The action will be carried each week in HD on VERSUS with select events airing on NBC and CBS. Fans can watch the opening video featuring Allan on VERSUS on Saturday, Jan. 8, at 8 p.m. ET, and on NBC on Sunday, Jan. 9, at 2:30 p.m. ET.

Allan’s album Get Off On The Pain has earned a spot on the New York Times Top 10 year end list and earned rave reviews in People, USA Today, Country Weekly, American Songwrtiter, Billboard, Associated Press among others. While his Get Off On The Pain tour, sponsored by Live Nation, has sold out venues up and down the West Coast and from to Georgia to Chicago and playing to as many as 10,000 people a night in Texas.

To date, Allan has sold over 6.5 million albums, scored four #1 hits and over 10 Top 10’s at radio; and has played to as many as one million fans in a calendar year.  With his touring business and critical success in hyper-drive, Allan’s association with PBR moves him one step further in to full view in the spotlight.

About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million, including Justin McBride with $5.5 million — the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards, alongside the National Football League, National Basketball Association and Major League Baseball. Nearly two million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to, or follow on Facebook at and